We build websites for South African small businesses. And we keep building them.
Pipeline is a small, focused team helping South African business owners get online (and stay online) without the agency price tag. We're not a template builder. We're not a freelancer. We're a partner you pay R500 a month, and we handle the rest.
Why Pipeline exists.
Most South African small businesses are stuck with one of three bad options: no website at all, a broken one cobbled together years ago, or a quote from a traditional agency for R15,000 to R30,000 upfront. None of those work for a bakery in Cape Town, a florist in Joburg, or an interior designer just starting out.
Pipeline started because there should be a fourth option - a real, custom-built website, live in a week, for a price a small business can actually pay. R500 a month. Hosting included. Maintenance included. Unlimited updates included. No setup fees, no long contracts, no surprises.
And we don't stop there. As your business grows, we grow with you - adding lead generation, paid ads, and optimization when you're ready. Built to start. Made to grow.
Three things we won't compromise on.
Honest pricing
R500 a month. No setup fees. No hidden invoices. No "starter / standard / pro" pricing traps. You know exactly what you're paying, every month.
Real humans, fast replies
WhatsApp us, email us - you'll get a reply the same day. No ticket systems, no call centres, no agency runaround. You'll talk to a real person, often Duncan himself.
Built to grow with you
Launch is just the start. When you're ready for lead generation, paid ads, or scale-up optimization, we're already building those tools for you. One partner, the whole journey.
Duncan Armitage, founder.
Pipeline is built and run by Duncan Armitage, based in Centurion, Gauteng. Duncan is a wealth manager by trade and is currently working through the CFA programme - a finance background he brings into Pipeline as discipline: fixed monthly pricing, no hidden costs, every Rand transparent. Pipeline started because he watched too many South African small business owners get quoted prices they couldn't pay for websites they desperately needed. Built to do it differently (productized, fixed monthly fee, no upfront cost) Pipeline now builds for clients across South Africa, from florists in Johannesburg to interior studios in Midrand to bakeries in Cape Town.
Let's build your website.
Tell us about your business. We'll be in touch the same day.
Get started